Beginner Practice Cases

123 practice cases

• Guardrail Metrics for Airbnb's Average Booking Value Optimization

  Airbnb is optimizing for increasing the average booking value on its platform. However, an unintended consequence could be a decrease in booking volume as prices rise. As a product manager, you must identify guardrail metrics to ensure that the focus on increasing booking value doesn't lead to reduc

• Google Search Clicks Rise, But Ad CTR Falls - Analyze the Cause

  Google has observed a 15% increase in overall search query volume over the past month. Despite this, the click-through rate (CTR) for their ads has dropped by 7%. As a Google product manager, you're tasked with diagnosing this anomaly. Focus on understanding the discrepancy between increased search

• Communicating Data Breach at Zoom to Executives

  Zoom has experienced a security breach affecting a subset of users, compromising their personal information. You are responsible for communicating this incident to the CEO and the board of directors. This must be done within the next 48 hours. You cannot propose solutions yet. Decide on the key poin

• Apply Podcast Streaming Dynamics to E-book Discovery

  You're a product manager at Amazon Kindle, focused on improving e-book discovery. Consider applying the 'dynamic playlist' concept from Spotify Podcasts to enhance Kindle’s book recommendation engine. Current user engagement with personalized recommendations is flat. With only one engineer available

• Google's Cloud Gaming Service Expansion Decision

  Google is considering expanding its cloud gaming service, Stadia, into the Southeast Asian market, where competitors like Microsoft xCloud and PlayStation Now have shown interest but haven't launched yet. Recent consumer research indicates a 20% year-over-year increase in internet penetration and a

• Resolving a Conflict in a Cross-Team SaaS Platform Migration

  A cross-functional team is tasked with migrating a legacy SaaS platform to a modern cloud infrastructure. The design team insists on prioritizing a complete UI overhaul to enhance user experience, while the engineering team argues for focusing on backend stability and security. Both teams agree that

• Twitter Engagement Spike with Ad Revenue Drop Analysis

  You've conducted an A/B test on Twitter, introducing a new timeline algorithm. The test results show a 30% increase in user engagement, but a 10% decrease in ad revenue. Without proposing changes, diagnose the potential causes of this anomaly. Focus on identifying the drivers and segments most affec

• Metrics for Netflix's Interactive Movie Feature Launch

  Netflix has just introduced an interactive movie feature that allows viewers to make choices that affect the storyline. To assess whether this new feature is successful, you need to define the key success metrics. Assume this feature is available globally and targets primarily the young adult segmen

• Microsoft Teams Feature Launch Timeline Compression

  You are a product manager at Microsoft working on a new collaboration feature for Teams. The development team estimates it will take 3 months to complete, but due to an upcoming global conference, the launch needs to happen in 5 weeks. You can choose only one strategy: add more resources, decrease s

• Handling a Delayed Feature Integration with Resource Cuts

  You're managing a feature integration for a popular mobile app, but unexpected budget cuts mean your engineering team is halved. The integration is crucial for a partnership deal that enhances user engagement metrics, which is a key company objective this quarter. You can extend the timeline or cut

• Determine the North Star Metric for Headspace's Meditation App

  Headspace is exploring ways to optimize its meditation app, focusing on enhancing user wellness and satisfaction. Your task is to define the North Star metric that best captures the product's success and justifies why it is the most critical focus. You must choose only one metric without proposing a

• Bring YouTube's Recommendation System to Local Library Book Lending

  The local library system wants to apply YouTube-style content recommendations to their book lending process to increase book circulation and user engagement. Currently, users mostly borrow popular and new releases, leaving older books underutilized. You have one data scientist and two weeks to analy

• Etsy's Eco-Friendly Packaging: Build, Buy, or Partner?

  Etsy aims to introduce eco-friendly packaging solutions for its sellers to reduce carbon footprints and appeal to environmentally conscious consumers. They are considering three options: building an in-house team to develop sustainable packaging, acquiring a startup specializing in this area, or par

• Guardrail Metrics for Facebook's Engagement Optimization

  Facebook is focusing on optimizing for increased user engagement, specifically aiming to boost the average time spent per session on their platform. While this metric is believed to drive advertising revenue, there's a concern about potential negative impacts on user well-being. Identify which guard

• Metrics for Improved User Engagement in Duolingo's New Feature

  Duolingo has recently launched a new social feature allowing users to form study groups. Early metrics show a moderate increase in daily active users, but there is uncertainty about long-term engagement. Identify leading indicators that could predict sustained engagement and retention for this featu