Deciding Between Key Features for Calm's New Sleep Module

Calm, the meditation and sleep app, is planning updates to its sleep module to increase user engagement and retention. Recently, survey data revealed that users are looking for a more personalized experience and dynamic content updates. You have limited engineering resources to ship only one of two proposed features this quarter: AI-driven personalized sleep stories or a community-driven sleep journal feature. Make a decision considering the impact on user engagement and retention. You cannot propose new solutions.

Community approaches

No community approaches yet. Be the first to share your thinking.