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Designing Contextual Music Curation for Spotify

Product Design · intermediate

Design a new Spotify feature that helps users curate personalized music for specific daily routines or transitions, like commuting or winding down, based on real-time context.

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Community approaches

Pavlo’s approach

Key parts of the concept:

  1. Context gathering - the key functionality part which should identify what's the best appropriate time for specific music. Context can be gained based on time, location (not precise, wi-fi is enough), audio device connected (car, headphones), in app user behaviour.
  2. AI music suggestion algorithm - based on the context and playback history the algorithm should peek the best content for the user.
  3. UI interaction - user should have control over feature: AI identified groups of context (commute, working, workout etc) - user should have option to adjust their names, manually select a group for playback (which should be remembered and considered in the future), mark content as inappropriate for a group, mark content as a good fit for some groups.

Key metrics:

  • DAU
  • Duration of the sessions
  • Switching from the feature to other content options