Estimate GoPro's European Adventure Sports Camera Market Size

GoPro, known for its action cameras, wants to expand its market penetration across Europe, particularly in the adventure sports segment. Estimate the total addressable market size for adventure sports cameras in Europe. Assume current camera penetration among European adventure enthusiasts is roughly 20%. Use this estimate to decide whether GoPro should allocate marketing budget to expand in Europe or focus elsewhere. Do not adjust GoPro's pricing strategy yet.

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