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North Star Metric for Calm's Sleep Stories Feature

Metrics Definition · intermediate

Calm, a leading wellness app, has introduced a Sleep Stories feature aimed at helping users improve sleep quality. Recently, user engagement has increased, but it's unclear if this aligns with improved sleep outcomes. Define and justify the North Star metric that will best track the success of the Sleep Stories feature. Consider constraints like not altering the pricing model or introducing new features at this time.

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