Pavlo’s approach
First, we should check if there are any other places in the CRM where users can do customization, add extra information etc. For example, if there is a way of setting custom color for a field, or free text field for notes and extra information. The idea is to evaluate how many users use such options to complement the main information and how much extra pieces of information they add in average. Based on this we can scale it accros all the CRM instances and regions.