Scope Creep in LinkedIn's New Messaging Feature

LinkedIn is in the middle of a 4-month project to revamp its messaging feature, currently 10 weeks in. The marketing team has proposed adding a video messaging capability, which they argue is critical to differentiate from competitors. This new flow involves significant backend changes and was not part of the original project scope. You have three weeks left to release, limited developer resources, and cannot delay the release date. How would you proceed?

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