Surprising Results in Duolingo's A/B Test on Language Learning Paths

Duolingo recently rolled out an A/B test to simplify its language learning paths with the goal of improving the user completion rate. Surprisingly, while the completion rate increased by 15%, the daily active users (DAUs) dropped by 8%. Your task is to analyze these conflicting results. Do not propose any changes yet. Focus on understanding the underlying causes of this anomaly and recommend which aspects need further investigation.

Community approaches

No community approaches yet. Be the first to share your thinking.