Amazon Reviews Engagement Spike with Conversion Drop Analysis

Amazon has observed an unexpected result from a recent A/B test: the engagement on product reviews has spiked by 30%, but the conversion rate for products with high-rated reviews has inexplicably fallen by 10%. This seems contradictory, as higher engagement usually correlates with higher conversions. Your task is to diagnose the root cause of this anomaly. Do not suggest product changes yet; focus purely on analysis of existing data.

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