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Investigating Soundify Android DAU Drop

Root Cause Analysis · advanced

A popular music streaming service, Soundify, observed a 15% drop in daily active users (DAU) on its Android app over the past week. How would you investigate this?

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Community approaches

Cadet Manish’s approach

I would check the geography of the users which has stopped using on daily basis, if they're from particular reason and will check if there's exam season in that country so that wouldn't make much issue as during exams many students leave due to distraction.