Leading vs. Lagging Metrics for Starbucks Mobile Order Growth

Starbucks has observed a plateau in the growth of mobile orders through their app over the past quarter. The company wants to identify metrics that can help predict future growth trends and inform strategies to rejuvenate this growth. With a focus on distinguishing between leading and lagging indicators for this goal, do not propose any solutions yet. Your task is to select and justify the most relevant leading and lagging indicators related to mobile order growth.

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