Metrics for a LinkedIn video profile feature

Metrics Definition · intermediate

Imagine LinkedIn introduces a new feature allowing users to embed short video introductions on their profiles. What key metrics would you define to measure the initial success and long-term value of this feature?

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Community approaches

Pavlo’s approach

User adoption:

of existing/new users tried the feature
of users actually activated the feature
of users deactivated the feature
of users edited profile video
of video views
profile interactions after viewing the video comparing to interactions with profiles without video: -- following -- messaging -- time viewing -- other key actions

Technical:

video uploading/loading time
streaming delays
streaming interruptions

Ishant Juyal’s approach

Clarifying question: Why was this feature built?

Understanding the why behind the feature is very important to identify the success for that feature.

Assumptions:

The purpose of this feature is to make the profile more personalized.
Success for this feature is people creating their profiles with the video introductions and the visitors interacting with those video introductions in order to be more engaged with the user and to know them better.

The key metric that defines the initial success of the feature is the Adoption Rate = Number of people created a video introduction on their profile/ total number of active users in the time period. Active users are defined as people who came on the platform.

The long-term value of the feature is the engagement rate on the video introduction of the profile. Engagement Rate = % of profile visitors who engage with the video introduction

Metrics for a LinkedIn video profile feature

Community approaches

Pavlo’s approach

of existing/new users tried the feature

of users actually activated the feature

of users deactivated the feature

of users edited profile video

of video views

Ishant Juyal’s approach