Metrics for B2C Subscription Onboarding Effectiveness

Metrics Definition · intermediate

For a new user onboarding flow for a B2C subscription service like Calm, what key metrics would you use to evaluate its effectiveness?

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Community approaches

Pavlo’s approach

The main metric - Onboarding completion. Another important metric: Usage of features presented during onboarding (first usage, DAU). Would be good to compare this information before onboarding release and after. Additional, we can track time spent on each onboarding step. It can show if users just quickly skip through the onboarding flow or actually read it.

Ishant Juyal’s approach

Onboarding completion rate
Activation rate where activation is defined by us like first meditation session.