Metrics for Mobile Banking Onboarding Flow

Metrics Definition · intermediate

What are the primary and secondary metrics you would use to evaluate the success of a newly redesigned onboarding flow for a mobile banking app like Chime?

Write your approach on PM Quest

Community approaches

Pavlo’s approach

We should define the goal for onboarding redesign first. Most likely it's been done to improve product adoption rate and initial user excitement of the product. For that we can use a few key metrics:

% of users completed onboarding
% of users used feature(s) presented during onboarding
DAU
CSAT

Ishant Juyal’s approach

Success for onboarding flow for a mobile banking app = User successfully completing onboarding

Primary Metric:

Onboarding Completion Rate = Number of users who completed onboarding/ Number of users who started onboarding

Secondary Metric:

Activation rate after onboarding completion: We don't want this to go down after onboarding.