Feature Prioritization · intermediate
Instagram wants to boost Story engagement and creator retention. You have three potential features in your backlog: 1) 'Collaborative Stories' allowing multiple users to contribute, 2) 'Enhanced Story Editing Tools' with AI filters/effects, and 3) 'Private Story Analytics Dashboard' for creators. How would you prioritize these for the next quarter, assuming you can only fully build one?
Write your approach on PM Quest
Clarification needed: By story engagement, do we mean followers engaging with the stories or creators engaging with and creating stories more regularly?
I will be assuming story engagement means creators engaging and creating stories, hence increasing creator retention too.
For this, I would prioritise in this order.
So, enhanced story editing tools would be my priority.
1-Collaborative Stories 2-Private Story Analytics Dashboard 3-Enhanced Story Editing Tools
The 'Collaborative stories' feature involves multiple people in the process of story creation, which should lead to better engagement and potentially increase retention due to social factor.