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Reels Creator Experience vs. AI Acquisition Feature Prioritization

Feature Prioritization · advanced

You're the PM for Instagram Reels. Monthly active users (MAU) for Reels are growing, but creators are struggling with a complex editing workflow, leading to lower creation frequency. Simultaneously, your marketing team identifies a significant opportunity to acquire new Gen Z users via an AI-powered 'auto-create' feature. How do you prioritize these initiatives for the next quarter?

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