Wayfair's AR Shopping Feature: Build, Buy, or Partner?

Wayfair, an online home goods retailer, wants to launch an Augmented Reality (AR) feature that allows customers to visualize how furniture will look in their homes using their smartphones. Currently, Wayfair's app engagement is plateauing, and competitors like IKEA are gaining traction with similar features. Wayfair must decide whether to build this capability in-house, acquire a startup with existing technology, or partner with an established AR company. Consider existing team capabilities, time-to-market, and potential cost constraints. Choose only one option.

Community approaches

No community approaches yet. Be the first to share your thinking.