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Twitter's Customer Support Chatbot: Build, Buy, or Partner?

Product Strategy · advanced

Twitter has seen a significant rise in user complaints about delayed response times from customer support. They are exploring options to implement an AI-driven chatbot to handle first-level inquiries, aiming to reduce the average response time by 50%. Given current resources and a tight timeline to launch within six months, should Twitter build this chatbot in-house, acquire a startup, or partner with an AI provider?

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