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Amazon Alexa's Real-Time Translation Capability

Product Strategy · intermediate

Amazon is considering adding a real-time translation feature to Alexa to improve its global appeal. With rising competition in voice assistants offering translation features, Amazon must decide whether to develop the capability in-house, acquire a linguistics startup, or partner with a major translation service. Assume the budget allocation for this project is limited to the equivalent of a small acquisition. Which approach should Amazon prioritize? Please do not propose solutions like specific translation engines or APIs.

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