Netflix's Expansion into Interactive Storytelling Market

Netflix has observed a significant rise in the popularity of interactive storytelling, where viewers can influence the storyline and outcome. Given the success of projects like "Black Mirror: Bandersnatch," the company is considering launching a dedicated interactive storytelling platform. However, Netflix's current focus is on expanding its international content library and competing with other streaming services. Should Netflix move forward with this interactive storytelling platform or prioritize other initiatives? You must choose only one option.

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