Product Management Practice Cases

340 practice cases

• BHP's AI-Powered Predictive Maintenance Strategy

  You are a Senior Product Manager at BHP, a global mining giant. The company is experiencing significant operational costs due to unexpected equipment failures across its vast fleet of heavy machinery. How would you determine the optimal strategy—build in-house, acquire a specialized startup, or part

• Data-Driven Pivot for Spotify's Social Listening Feature

  As a PM at Spotify, you were championing a new 'Shared Vibes' feature, allowing friends to listen together in real-time. Your strong conviction, supported by user research, was that this feature would significantly increase *co-listening session duration*. However, initial A/B test data post-launch

• Figma's North Star Metric for Collaborative Design

  You're the Lead Product Manager for Figma's core design and prototyping product. The executive team has tasked you with defining the North Star Metric to align all product development. What is that metric, and how does it encapsulate the ultimate value Figma provides to its users?

• Uber Eats Vancouver Re-Order Rate Drop Investigation

  You're the PM for Uber Eats in Canada. You've noticed a sudden 15% drop in the average monthly customer re-order rate specifically in Vancouver over the past week. How would you investigate this unexpected decline?

• Managing Competitive-Driven Scope Expansion for Disney+ Personalization

  You're the PM for a new personalization engine project at Disney+, aiming to increase subscriber engagement by 10%. With 60% of development complete, executive leadership insists on integrating a lightweight 'choose-your-own-adventure' interactive feature, inspired by a competitor, into the existing

• Expensify SMB Efficiency Feature Prioritization with RICE

  You're a Product Manager at Expensify tasked with improving efficiency and compliance for small to medium-sized businesses (SMBs). Using the RICE framework, how would you prioritize delivering: 1) AI-powered receipt auto-categorization, 2) Real-time fraud detection, or 3) Automated expense report ge

• Google Docs Daily Unique Document Edits (Global)

  Imagine you're a PM at Google Docs. How many unique documents do you estimate are actively edited by users globally on an average weekday?

• Designing Agri-Tech for Offline Smallholders

  You're the Lead PM at AgriSense, a startup building agricultural technology. Your team needs to design a crop monitoring solution for smallholder farmers in sub-Saharan Africa. The key constraints are: zero internet connectivity in fields, devices must withstand extreme heat and dust for years on a

• Toyota's Next-Gen In-Car Platform: Build, Buy, or Partner?

  You're the Head of Product at Toyota, tasked with defining the strategy for the next generation's in-car infotainment and connected services platform. Given the rapidly evolving tech landscape and high customer expectations, how would you evaluate whether Toyota should build this critical capability

• Influencing Marketing for Product Feature Launch at Netflix

  As a Product Manager at Netflix, you've developed a small but impactful UI change designed to increase discoverability of your 'Kids & Family' content section, aiming to boost daily active engagement by 5%. However, the Marketing team is reluctant to support the launch, fearing it might dilute their

• Robinhood Investment Recommendations: Guardrail Metrics for Trade Volume Optimization

  As a PM for Robinhood's personalized investment recommendations feature, your team's primary goal is to increase the volume of trades made through these recommendations. What critical counter-metrics and guardrails would you implement to ensure this optimization doesn't lead to adverse outcomes for

• Etsy Product Returns Spike Investigation

  You're the PM for buyer experience at Etsy. Over the past 24 hours, you've noticed a 20% spike in product returns across the platform. How would you investigate this and what steps would you take?

• Handling Critical Bugs Before Launch

  Your team is two days away from a scheduled feature launch, but QA has identified a critical blocking bug and several high-severity issues. How do you proceed?

• Spotify Premium Feature Prioritization

  You're the PM for Spotify's Premium tier. Your team has identified three high-impact initiatives: 1) a 'smart shuffle' that learns user preferences within playlists, 2) integrated podcast video playback for all podcasts, and 3) real-time collaborative playlist editing. With limited engineering capac

• Investigating Contradictory Streaming Engagement Metrics

  After launching a revamped 'Recommended for You' section on a streaming service like Hulu, overall daily watch time increased by 5%. However, you also observe a 3% drop in the completion rate for the first episode of *new* series. How would you investigate this seemingly contradictory outcome?