Influencing Marketing for Product Feature Launch at Netflix

As a Product Manager at Netflix, you've developed a small but impactful UI change designed to increase discoverability of your 'Kids & Family' content section, aiming to boost daily active engagement by 5%. However, the Marketing team is reluctant to support the launch, fearing it might dilute their ongoing subscriber acquisition campaign. How would you influence them to align and collaborate on this initiative, given you have no direct authority over their team?

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