Data-Driven Pivot for Spotify's Social Listening Feature

As a PM at Spotify, you were championing a new 'Shared Vibes' feature, allowing friends to listen together in real-time. Your strong conviction, supported by user research, was that this feature would significantly increase co-listening session duration. However, initial A/B test data post-launch showed different primary user behavior emerging. Describe how you interpreted this data, and what critical product decision it led you to make about 'Shared Vibes', despite your initial hypothesis.

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