Amazon Logistics: Real-Time Traffic Prediction Mid-Project Scope Creep

As a Product Manager for Amazon Logistics, you're three weeks into a six-week project to optimize last-mile delivery routes, targeting a 10% reduction in delivery failures. Your data science team uncovers a novel way to incorporate real-time traffic prediction, which wasn't in the initial scope but promises an additional 5% reduction in failures and a 15% increase in driver efficiency. How do you integrate or manage this significant new opportunity without jeopardizing the critical launch timeline for the upcoming peak season?

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