Product Strategy Practice Cases

44 practice cases

• Airbnb's Strategy Against New Entrant in Luxury Vacation Rentals

  Imagine a new startup has entered the luxury vacation rental market, offering highly personalized services and exclusive properties. How should Airbnb respond to strategically compete with this new player?

• Spotify: Strategy Against Rising Podcast Platform Competitors

  Spotify has recently seen new entrants in the podcasting platform space, such as Clubhouse and Twitter Spaces, which threaten its listener base and engagement. How should Spotify strategically respond to maintain its position and growth in this market?

• Roku's Content Strategy: Build Original Channels, Acquire, or Partner?

  Roku aims to diversify its streaming service by adding exclusive content. Should they build original channels in-house, acquire a content-producing startup, or partner with existing media companies?

• Deciding the Future of Twitter's Spaces Feature

  Twitter Spaces, the real-time audio conversation feature, is underperforming compared to its competitors like Clubhouse. As a Product Manager, at what point would you recommend sunsetting, pivoting, or doubling down on Spaces?

• Snapchat's Monetization Strategy without Alienating Users

  Snapchat has a diverse user base known for valuing privacy and ad-free interactions. How would you develop a monetization strategy for Snapchat that increases revenue without alienating its core users?

• Microsoft Teams: Responding to a Decentralized, AI-Powered Collaboration Competitor

  You're a Principal PM at Microsoft responsible for Microsoft Teams. A new entrant, 'Agora Connect,' is gaining significant traction by offering a decentralized, AI-powered collaboration platform that promises unparalleled data privacy and user autonomy. How should Microsoft Teams strategically respo

• FedEx Dynamic AI Route Optimization Strategy

  You're a Senior Product Manager at FedEx. The company aims to significantly reduce fuel costs and improve on-time delivery by 10% within the next two years. Leadership has tasked you with determining the best strategic approach – Build, Buy, or Partner – for developing a truly dynamic, AI-driven rea

• Kaiser Permanente: RPM Platform Build vs. Buy vs. Partner

  You're a Senior Product Manager at Kaiser Permanente. Your team is tasked with expanding capabilities for chronic disease management, specifically integrating advanced remote patient monitoring (RPM) for members with conditions like heart failure or diabetes. Given the urgent need for scalability an

• Starbucks Co-working Service Market Entry

  Starbucks has a strong brand in beverages and snacks, and a large real estate footprint. As a PM, how would you evaluate whether Starbucks should launch a co-working space subscription service in its urban locations, separate from its cafe operations?

• Wells Fargo PFM: Kill, Pivot, or Double Down on Underperforming Feature?

  You're the PM for Wells Fargo's legacy Personal Financial Management (PFM) feature within their mobile app, which currently sees low single-digit monthly active users (MAU) despite significant past investment and increasing competition from fintechs. How would you approach the decision to either sun

• BHP's AI-Powered Predictive Maintenance Strategy

  You are a Senior Product Manager at BHP, a global mining giant. The company is experiencing significant operational costs due to unexpected equipment failures across its vast fleet of heavy machinery. How would you determine the optimal strategy—build in-house, acquire a specialized startup, or part

• Toyota's Next-Gen In-Car Platform: Build, Buy, or Partner?

  You're the Head of Product at Toyota, tasked with defining the strategy for the next generation's in-car infotainment and connected services platform. Given the rapidly evolving tech landscape and high customer expectations, how would you evaluate whether Toyota should build this critical capability

• Apple's Mixed Reality Headset Market Entry Strategy

  Apple is reportedly exploring entering the mixed reality headset market. How should Apple differentiate its strategy to compete effectively against established VR players like Meta's Quest and upcoming AR devices, while leveraging its core strengths?

• Netflix Games Engagement and Retention Strategy

  Netflix has started to invest in mobile gaming. As a PM, what would be your strategy to significantly increase subscriber engagement and retention with Netflix Games?

• Peloton's Future Growth Strategy

  Given Peloton's current market challenges and saturation in the premium home fitness segment, what strategic product initiatives should Peloton pursue to reignite growth and capture new user segments over the next 3-5 years?