Wells Fargo PFM: Kill, Pivot, or Double Down on Underperforming Feature?

You're the PM for Wells Fargo's legacy Personal Financial Management (PFM) feature within their mobile app, which currently sees low single-digit monthly active users (MAU) despite significant past investment and increasing competition from fintechs. How would you approach the decision to either sunset this feature, pivot its core offering, or advocate for a renewed investment strategy?

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