Yuvraj’s approach
Business goal: Increase revinue per user while preserving brand promise of privacy, authenticity and ad free interactions.
User and market context: Snapchat users- GenZ and Millenials, highly sensitive to privacy and intrusive ads Market trends: Platforms are shifting towards subscriptions, premium features and commerce integrations. Competetive landscape: Instagram leans on ads, tiktok blends ads with creator commerce, discord monitises via subscriptions.
Strategic options: Premium subscription: ad-free tier with more storage, exclusive filters, lenses and advanced privacy controls. Creator economy: Revenue share from premium content, spotlight exclusives or paid stories. Commerce integration: In app shoppingwith AR try ons and brand partnerhips of clothes, accessories, etc Microtransactions: pay for digital goods like exclusive emojis, outfits, AR etc
Recommended direction: First- premium tier + AR integrations. Subscriptions align with privacy and AR integration leverages snapchat's unique strength in lenses and filters. Launch snapchat plus which is ad free, advance privacy , exclusive creator controls, etc Partner with luxury brands fpr AR experience and tryons.
Success metrics: Subscription rate-> no of active users converting to paid subscription AR commerce grwoth-> Gross merchandise value through AR shopping. User retention: Premium users monthly retention vs baseline NSP impact: NPS shift post launch
Risks: Free users may feel excluded, execution complexity for AR shopping, price sensitivity