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DoorDash vs. FreshDirect Local: Responding to a Niche Competitor

Product Strategy · beginner

DoorDash has dominant market share. However, a new startup, "FreshDirect Local," just launched in your key urban markets, offering curated local grocery and artisan food delivery with aggressive 30-minute fulfillment. As the PM for DoorDash's marketplace, how would you strategize a response?

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