Resolving a Design and Marketing Conflict in Mobile App Release

You are managing a mobile app that recently experienced a 10% drop in user engagement. The design team believes that the app's outdated user interface is the cause and proposes a complete redesign. Meanwhile, the marketing team argues that the issue stems from a messaging misalignment and prefers to launch a campaign without altering the app. With limited resources, you can only pursue one option for the next quarter. How do you resolve this conflict and decide which team's proposal to support? If you have not faced this exact situation, describe how you would handle it.

Community approaches

No community approaches yet. Be the first to share your thinking.