Starbucks Drive-Thru Express Feature: 3-Month Estimate vs. 6-Week Marketing Launch

You are a PM at Starbucks. Your team estimates 3 months to develop a new "Drive-Thru Express" feature within the mobile app, allowing customers to pre-order for faster drive-thru pickup. However, the marketing department has already announced a nationwide "Summer Refresh" campaign launching in 6 weeks, heavily promoting this feature. How do you approach this significant timeline compression?

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