Sunset, Pivot, or Invest in Peloton's Apparel Line

Peloton has expanded its brand by launching an apparel line, but sales have been consistently underwhelming. The line has not reached projected growth targets for two consecutive quarters, raising questions about its future viability. You're tasked with deciding whether to sunset the apparel line, pivot its strategy, or double down on investment. You must choose only one option and focus on a strategy without changing pricing.

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