Uber's Autonomous Vehicle Development: Build, Buy, or Partner?
Product Strategy · intermediate
Uber wants to advance its autonomous vehicle technology to reduce driver costs and improve safety. The company is evaluating whether to build this capability in-house, acquire a promising startup, or partner with an existing leader like Waymo. There's a constraint of a $500 million budget for this initiative over the next two years, and the decision must align with Uber's strategic objective to increase profitability. What should Uber choose, and why?
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