Product Management Practice Cases

340 practice cases

• Prioritize Initiatives for LinkedIn's B2B Sales Navigator

  LinkedIn's B2B Sales Navigator team is deciding on how to allocate resources for the next quarter. Marketing is pushing for a brand-new feature to enhance lead generation capabilities, customer support is advocating for advanced analytics to reduce churn, and the engineering team wants to focus on s

• Estimate Daily Water Usage of Laundry Services in NYC

  Imagine you are a Product Manager at a startup developing sustainable technologies for urban living. Your team is exploring solutions to optimize water usage in New York City's commercial laundry sector. Estimate the daily water usage of laundry services in NYC. Based on your estimate, decide if tar

• Design a Personalized Wellness Program for Remote Workers

  With the rise of remote work, many employees struggle with maintaining work-life balance and mental health. Imagine you are working for a wellness company looking to launch a digital solution aimed at improving mental well-being for remote workers. You've observed that existing solutions lack person

• Should Zoom Enter the Virtual Event Hosting Market?

  Zoom, a leader in video conferencing, has seen rising competition in its core markets and is exploring options for growth. Recently, there has been significant growth in the virtual event hosting sector, driven by increasing hybrid event demand. Zoom needs to decide whether to enter this new market

• Persuading Stakeholders to Adopt a New Revenue Model

  You are a product manager for a digital marketplace. The finance team has proposed a shift from a commission-based model to a subscription-based model to stabilize revenue. However, the sales team is concerned this change might deter new vendor sign-ups. With declining quarterly revenues, you must i

• Metrics for Success of Uber's In-App Payment Feature Launch

  Uber has just launched an in-app payment feature aimed at reducing the friction of paying for rides. Early data shows varying levels of usage and customer feedback across regions. Your task is to define the metrics that will demonstrate the success of this feature. Do not propose feature changes yet

• PayPal Transaction Volume Dip in Europe Investigation

  PayPal's transaction volume in Europe dropped by 10% in the last quarter. Your task is to diagnose the root cause of this decline. You have access to transaction data, user feedback, and competitor analysis but cannot implement any changes for the next month. Focus on identifying the most likely iss

• Meta's New Marketplace Feature's Post-Launch Monitoring Strategy

  Meta has just launched a new AI-powered recommendation feature in its Marketplace to 100% of users. Within 24 hours, you notice that user engagement with the feature is lower than expected, despite an initial rise in curiosity clicks. You have one data analyst available for the next two weeks. Do no

• Restructuring the Roadmap for Zoom's Q2 Webinar Offering

  You are the newly appointed Product Manager for Zoom's Webinar product, and users have been reporting decreased satisfaction with the Q&A feature, impacting their overall webinar experience. This quarter, the team is operating with limited resources: only two engineers and one designer for eight wee

• Compare Daily Revenue of Starbucks vs. Local Cafes in Sydney CBD

  As a Product Manager at Starbucks, you're assessing the competitive landscape in the Sydney Central Business District (CBD). You need to estimate which generates more daily revenue: all Starbucks locations in the Sydney CBD or all local independent cafes in the same area. Do not propose any new mark

• Design a Family-focused Task Management App Competing with Todoist

  You are tasked with designing a task management app specifically aimed at families to differentiate and compete with Todoist. You notice that while Todoist caters well to individual productivity, there's an opportunity to better serve families looking for a shared task space. The challenge is to ens

• Nintendo's Strategy Against Netflix's New Gaming Service

  Netflix has just launched a cloud gaming service, leveraging its strong user base and expansive server infrastructure. As Nintendo, you need to decide whether to focus on bolstering your Switch Online offerings, entering the cloud gaming market, or doubling down on hardware sales. You have a limited

• Resolving a Design and Marketing Conflict in Mobile App Release

  You are managing a mobile app that recently experienced a 10% drop in user engagement. The design team believes that the app's outdated user interface is the cause and proposes a complete redesign. Meanwhile, the marketing team argues that the issue stems from a messaging misalignment and prefers to

• Define the North Star Metric for Uber Eats' Restaurant Partnership Expansion

  Uber Eats is planning to expand its restaurant partnerships to enhance its market position. They aim to determine the most impactful North Star Metric to guide this initiative. The company's management seeks a metric that aligns with long-term growth goals and ensures scalability in new markets. Giv

• Discord A/B Test: Increased User Chats but Reduced Nitro Subscriptions

  Discord's recent A/B test reveals that while user chat interactions increased by 15%, there has been a 10% decrease in Nitro subscriptions. As a product manager, you need to understand what's happening before proposing any solutions. Do not suggest changes to subscription pricing yet. Your task is t