Product Management Practice Cases

340 practice cases

• Determine the North Star Metric for Headspace's Meditation App

  Headspace is exploring ways to optimize its meditation app, focusing on enhancing user wellness and satisfaction. Your task is to define the North Star metric that best captures the product's success and justifies why it is the most critical focus. You must choose only one metric without proposing a

• Netflix Sign-Ups Surge, But Watch Time Drops - What's Going On?

  Netflix recently conducted an A/B test on a new onboarding process. The test group saw a 30% increase in sign-ups, but paradoxically, average daily watch time per user dropped by 10%. You need to diagnose the root cause. Do not propose solutions yet; focus on identifying potential reasons for this a

• Communicate YouTube Ad Revenue Inexplicable Drop to Leadership

  YouTube has experienced a sudden 25% drop in ad revenue in the last week. You are the Product Manager, and the executive team is unaware of this issue. Your task is to identify the root cause and communicate the situation to the Chief Marketing Officer (CMO). You have no more than 24 hours to delive

• Prioritizing New Features for Peloton's Virtual Classes

  Peloton is experiencing a surge in demand for its virtual classes due to a recent partnership with a major health insurer. However, engineering resources are limited, and only one of three potential features can be developed this quarter. The features under consideration are: (1) Integration with we

• Estimate GoPro's European Adventure Sports Camera Market Size

  GoPro, known for its action cameras, wants to expand its market penetration across Europe, particularly in the adventure sports segment. Estimate the total addressable market size for adventure sports cameras in Europe. Assume current camera penetration among European adventure enthusiasts is roughl

• Bring YouTube's Recommendation System to Local Library Book Lending

  The local library system wants to apply YouTube-style content recommendations to their book lending process to increase book circulation and user engagement. Currently, users mostly borrow popular and new releases, leaving older books underutilized. You have one data scientist and two weeks to analy

• Etsy's Eco-Friendly Packaging: Build, Buy, or Partner?

  Etsy aims to introduce eco-friendly packaging solutions for its sellers to reduce carbon footprints and appeal to environmentally conscious consumers. They are considering three options: building an in-house team to develop sustainable packaging, acquiring a startup specializing in this area, or par

• Guardrail Metrics for Facebook's Engagement Optimization

  Facebook is focusing on optimizing for increased user engagement, specifically aiming to boost the average time spent per session on their platform. While this metric is believed to drive advertising revenue, there's a concern about potential negative impacts on user well-being. Identify which guard

• Peloton Rider Engagement Drop After UI Revamp

  Peloton recently released a major update to its exercise bike display interface, aiming to enhance user experience. However, two weeks post-launch, there has been an 18% drop in rider engagement measured by the average session duration. Do not propose feature changes yet. Instead, diagnose the root

• Remote Launch Coordination for Slack App Integration

  Your team is launching a new Slack app integration and is distributed across the US, Europe, and Asia. The team only shares a 1-hour overlap time each day. You've received reports of communication bottlenecks and missed deadlines, which have resulted in a drop in team productivity. You must decide o

• Prioritize Features for Twitter's Q1 Creator Tools Roadmap

  You're the new PM for Twitter's creator tools. Recently, there's been a significant drop in engagement from content creators. Your task is to create a feature roadmap for Q1 that addresses this issue. You have one designer and two engineers available exclusively for this quarter. Do not suggest any

• Estimate Deliveroo's Annual Orders in London

  Deliveroo, a popular food delivery service, wants to estimate its annual order volume in London to decide on future investments. You need to come up with the total annual orders for Deliveroo in this city. Assume current market penetration and typical order behavior. Do not suggest expansions or cha

• Apply Airbnb-style User Reviews to Healthcare Clinic Operations

  A regional healthcare clinic chain named MediCare is facing challenges with patient satisfaction and clinic efficiency. They've recently noticed a drop in their Net Promoter Score (NPS) and an increase in patient complaints about the quality of care and operational delays. To address this, MediCare

• Uber's Autonomous Vehicle Development: Build, Buy, or Partner?

  Uber wants to advance its autonomous vehicle technology to reduce driver costs and improve safety. The company is evaluating whether to build this capability in-house, acquire a promising startup, or partner with an existing leader like Waymo. There's a constraint of a $500 million budget for this i

• Aligning Cross-Functional Teams for a New EdTech Feature

  You are working on a new feature for an EdTech platform aimed at enhancing student engagement. However, you do not have direct authority over the engineering or customer support teams. Both teams are skeptical about the feature's potential impact on engagement and concerned about the added workload.