Advanced Practice Cases

105 practice cases

• Should Zoom Enter the Virtual Event Hosting Market?

  Zoom, a leader in video conferencing, has seen rising competition in its core markets and is exploring options for growth. Recently, there has been significant growth in the virtual event hosting sector, driven by increasing hybrid event demand. Zoom needs to decide whether to enter this new market

• Persuading Stakeholders to Adopt a New Revenue Model

  You are a product manager for a digital marketplace. The finance team has proposed a shift from a commission-based model to a subscription-based model to stabilize revenue. However, the sales team is concerned this change might deter new vendor sign-ups. With declining quarterly revenues, you must i

• Meta's New Marketplace Feature's Post-Launch Monitoring Strategy

  Meta has just launched a new AI-powered recommendation feature in its Marketplace to 100% of users. Within 24 hours, you notice that user engagement with the feature is lower than expected, despite an initial rise in curiosity clicks. You have one data analyst available for the next two weeks. Do no

• Restructuring the Roadmap for Zoom's Q2 Webinar Offering

  You are the newly appointed Product Manager for Zoom's Webinar product, and users have been reporting decreased satisfaction with the Q&A feature, impacting their overall webinar experience. This quarter, the team is operating with limited resources: only two engineers and one designer for eight wee

• Compare Daily Revenue of Starbucks vs. Local Cafes in Sydney CBD

  As a Product Manager at Starbucks, you're assessing the competitive landscape in the Sydney Central Business District (CBD). You need to estimate which generates more daily revenue: all Starbucks locations in the Sydney CBD or all local independent cafes in the same area. Do not propose any new mark

• Nintendo's Strategy Against Netflix's New Gaming Service

  Netflix has just launched a cloud gaming service, leveraging its strong user base and expansive server infrastructure. As Nintendo, you need to decide whether to focus on bolstering your Switch Online offerings, entering the cloud gaming market, or doubling down on hardware sales. You have a limited

• Resolving a Design and Marketing Conflict in Mobile App Release

  You are managing a mobile app that recently experienced a 10% drop in user engagement. The design team believes that the app's outdated user interface is the cause and proposes a complete redesign. Meanwhile, the marketing team argues that the issue stems from a messaging misalignment and prefers to

• Balancing Backend Optimization vs. User Feature for Grubhub

  Grubhub's engineering team suggests refactoring the recommendation engine's code to improve load time by 20%, while the marketing team emphasizes adding a new social sharing feature to boost user engagement. Currently, the app's average recommendation load time is 1.5 seconds, and user engagement ra

• Metrics for Spotify's Initial Podcast Launch in India

  Spotify is launching its podcast feature in India for the first time. In the first 90 days, you need to define the key success metrics to track. Assume you cannot change the pricing model yet. Which metrics would you prioritize to gauge the initial success of this launch, and what decisions would th

• Estimate Annual Warehouse Storage Space for Amazon's Returned Items

  Amazon has seen a significant increase in returned items, and management is evaluating the current storage capacity needed for handling these returns. Estimate the annual warehouse storage space required for Amazon's returned items in the US. Do not propose warehouse expansions yet; focus on creatin

• Apply Self-Checkout Kiosk Concepts to Online Grocery Fulfillment

  You are a product manager at Instacart, which is facing mounting pressure to reduce order picking times in large urban stores. The operations team reports that current picking times are significantly higher than industry benchmarks. To address this, you want to apply the principles of self-checkout

• Prioritizing Cloud Storage Optimization vs. New User Features for Box

  Box, the cloud storage company, is considering whether to prioritize backend cloud storage optimization or develop new user-facing collaboration tools. Recent customer feedback shows demand for real-time editing features, but technical debt and rising storage costs are impacting performance. You hav

• Design a Financial Literacy Tool for Unbanked Adults

  Your task is to design a new financial literacy tool for adults who are unbanked, focusing on rural communities in developing countries. Recent research indicates that 70% of adults in these areas have access to a mobile phone but not to formal banking services. The tool must build trust while educa

• Netflix Sign-Ups Surge, But Watch Time Drops - What's Going On?

  Netflix recently conducted an A/B test on a new onboarding process. The test group saw a 30% increase in sign-ups, but paradoxically, average daily watch time per user dropped by 10%. You need to diagnose the root cause. Do not propose solutions yet; focus on identifying potential reasons for this a

• Communicate YouTube Ad Revenue Inexplicable Drop to Leadership

  YouTube has experienced a sudden 25% drop in ad revenue in the last week. You are the Product Manager, and the executive team is unaware of this issue. Your task is to identify the root cause and communicate the situation to the Chief Marketing Officer (CMO). You have no more than 24 hours to delive