Advanced Practice Cases

105 practice cases

• Estimate GoPro's European Adventure Sports Camera Market Size

  GoPro, known for its action cameras, wants to expand its market penetration across Europe, particularly in the adventure sports segment. Estimate the total addressable market size for adventure sports cameras in Europe. Assume current camera penetration among European adventure enthusiasts is roughl

• Estimate Deliveroo's Annual Orders in London

  Deliveroo, a popular food delivery service, wants to estimate its annual order volume in London to decide on future investments. You need to come up with the total annual orders for Deliveroo in this city. Assume current market penetration and typical order behavior. Do not suggest expansions or cha

• Spotify Playlist Engagement Drop Investigation

  Spotify has observed a 20% decrease in playlist engagement over the past two months. This trend is critical for user retention and ad revenue. You need to determine whether this decline is due to internal product issues or external factors like a competitor's new feature or seasonal trends. You have

• Spotify Social Sharing Feature Scope Freeze

  Spotify is in the third month of a 4-month project aimed at launching a new social sharing feature. Suddenly, the marketing team proposes integrating a live collaboration component within the same feature set to increase user engagement. However, the existing timeline and budget are already tight. A

• Estimate Lyft's Annual Revenue in San Francisco

  Lyft is analyzing its market position and wants to estimate its annual revenue generated from rides in San Francisco. They have noticed a recent change in ride frequency and market share dynamics. Assume you have access to industry reports and demographic data but cannot change pricing or partnershi

• Monetization Strategy for Slack's New Usage-Based Features

  Slack has introduced a new set of advanced collaboration tools designed to enhance team efficiency and productivity. Initial feedback has been positive, with a 20% increase in engagement from beta users. However, the current monetization strategy does not account for these new tools, and the team is

• Airbnb Homestay Experience: Prioritizing Host Features for Q1

  As a new PM for Airbnb's Homestay experience, you're tasked with creating the Q1 roadmap, specifically focusing on host features. Recent analytics show a 10% decline in host engagement with the platform, particularly in communication with guests and listing updates. With five engineers available for

• Estimate the Number of Smartwatches Sold Annually by Apple in Germany

  Estimate the annual number of smartwatches sold by Apple in Germany. Discuss your assumptions, how you break down the estimation, and the factors that could influence the result.

• Airbnb Feature Timeline Compression for High-Demand Event

  Airbnb has committed to launching a new feature aimed at integrating VR previews for rental properties, but the estimated development time is 5 months. A major festival will take place in 2 months, which would significantly drive user engagement and adoption. What steps would you take to address thi

• Failure Recovery in Hardware Rollout at Tesla

  Tell me about a time a hardware product at Tesla faced significant post-launch failures. How did you handle it?

• Communicating a Major Outage to Netflix Executives

  A major outage has disrupted streaming services across several geographies during a peak viewing period. How would you communicate this issue to the Netflix executive team, ensuring clarity on the extent of the problem and your proposed next steps?

• Spotify-style Playlist Sharing for Online Learning Platforms

  How would you apply Spotify's curated playlist concept to an online learning platform like Coursera?

• Roku's Content Strategy: Build Original Channels, Acquire, or Partner?

  Roku aims to diversify its streaming service by adding exclusive content. Should they build original channels in-house, acquire a content-producing startup, or partner with existing media companies?

• Evaluating Metrics Frameworks for Twitch's Interactive Features

  Would you use HEART or AARRR metrics to assess the effectiveness of Twitch's interactive features like chat or channel points? Why?

• Dropbox Business Storage Usage Decline Investigation

  Last quarter, Dropbox observed a 10% decline in average storage usage among its business accounts. How would you investigate the root cause of this drop?