Beginner Practice Cases

123 practice cases

• YouTube Shorts Strategy for Gen Z

  Given the rise of TikTok and its dominance in short-form video engagement, what would be your strategic approach for YouTube Shorts to capture a larger share of the Gen Z audience?

• Investigating Instagram Reels DAU Drop

  The daily active users (DAU) on Instagram's Reels feature dropped by 15% last week. What steps would you take to understand the root cause of this decline?

• Apple Vision Pro's Spatial Computing Strategy

  Apple recently launched Vision Pro. What do you think Apple's strategy is to succeed in the nascent spatial computing market against potential competitors like Meta?

• YouTube Long-Form Watch Time Drop Post-Shorts Tab Launch

  At YouTube, after launching a new 'Shorts' tab in the main navigation, we've seen a 15% decrease in average watch time for long-form videos. How would you investigate the root cause?

• YouTube's Strategy to Compete with TikTok in Short-Form Video

  Given the rapid rise of TikTok, what strategic moves should YouTube make to retain and grow its short-form video creator base?

• StreamFlix Initial Feature Prioritization for Subscriber Growth

  You're the PM for a new streaming service, 'StreamFlix', aiming to maximize subscriber growth in its first 6 months. Your engineering team can only deliver one of these three major features before launch: Co-watching party, Offline downloads, or Personalized news feed for new releases. How do you de

• Investigating increased sign-up drop-offs on an e-commerce app

  How would you investigate a sudden 5% increase in user sign-up drop-offs on a popular e-commerce app?

• Google Photos: Evolving Photo Editing with Generative AI

  Given the rapid advancements in generative AI, how would you evolve the product strategy for photo editing within Google Photos to maintain its market leadership?

• Handling Constructive Feedback

  Tell me about a time you received constructive feedback on a product or feature you were working on. How did you react, and what did you do with that feedback?

• Instagram Local Business Discovery Feature

  Design a new feature for Instagram to help users more effectively discover and support local small businesses within their community.

• Airbnb Booking Flow Metrics

  What primary and secondary metrics would you track to determine the success of the user booking flow on Airbnb?

• Peloton Subscription Cancellation Surge Investigation

  You're a PM at Peloton focused on subscriber retention. Your team has observed a 10% increase in monthly subscription cancellations over the last two months. How would you approach investigating whether this surge is primarily due to internal product issues or external market dynamics like new compe

• Decision Making with Incomplete Information

  Tell me about a time you had to make a critical product decision when you didn't have all the data you needed. How did you proceed?

• Duolingo's Strategic Shift: From Language App to Life Skills Platform

  You're a Product Manager at Duolingo, which is highly successful as a language learning app. Your leadership is considering expanding into a broader 'life skills' education platform, offering courses beyond languages (e.g., personal finance, coding basics, mental wellness). How would you evaluate th

• Peloton Row Germany Launch Success Metrics

  You're the PM at Peloton, responsible for launching their new 'Peloton Row' product line into the German market. What key metrics would you prioritize tracking in the first 6 months to define the success of this market entry, and why?