Intermediate Practice Cases

109 practice cases

• Scope Creep in LinkedIn's New Messaging Feature

  LinkedIn is in the middle of a 4-month project to revamp its messaging feature, currently 10 weeks in. The marketing team has proposed adding a video messaging capability, which they argue is critical to differentiate from competitors. This new flow involves significant backend changes and was not p

• Navigating Prioritization for Netflix's Content Recommendation Engine

  Netflix's product team faces a dilemma. The data science team has identified a new algorithm that could enhance content personalization by 15%, but it requires substantial engineering resources. Meanwhile, the marketing team insists on developing a new feature that highlights trending content to dri

• Zoom's User Engagement Drops After New Feature Launch

  After launching a new 'Virtual Background Effect' feature, Zoom has seen a 15% decrease in daily active users worldwide. Your task is to examine what might be causing this drop. Do not propose solutions yet; focus on diagnosing the root cause. Consider user segments, feature adoption rates, and any

• Managing Adobe Photoshop New Feature Addition Mid-Release

  Adobe is in the midst of a major update for Photoshop, targeting release in two months. Halfway through, the design team proposes a significant new AI-driven feature for live editing, claiming it will strengthen competitive positioning. However, adding this feature risks delaying the release. No add

• Amazon Alexa's Real-Time Translation Capability

  Amazon is considering adding a real-time translation feature to Alexa to improve its global appeal. With rising competition in voice assistants offering translation features, Amazon must decide whether to develop the capability in-house, acquire a linguistics startup, or partner with a major transla

• North Star Metric for Calm's Sleep Stories Feature

  Calm, a leading wellness app, has introduced a Sleep Stories feature aimed at helping users improve sleep quality. Recently, user engagement has increased, but it's unclear if this aligns with improved sleep outcomes. Define and justify the North Star metric that will best track the success of the S

• Leading vs. Lagging Metrics for Starbucks Mobile Order Growth

  Starbucks has observed a plateau in the growth of mobile orders through their app over the past quarter. The company wants to identify metrics that can help predict future growth trends and inform strategies to rejuvenate this growth. With a focus on distinguishing between leading and lagging indica

• Estimate Daily Water Usage of Laundry Services in NYC

  Imagine you are a Product Manager at a startup developing sustainable technologies for urban living. Your team is exploring solutions to optimize water usage in New York City's commercial laundry sector. Estimate the daily water usage of laundry services in NYC. Based on your estimate, decide if tar

• Metrics for Success of Uber's In-App Payment Feature Launch

  Uber has just launched an in-app payment feature aimed at reducing the friction of paying for rides. Early data shows varying levels of usage and customer feedback across regions. Your task is to define the metrics that will demonstrate the success of this feature. Do not propose feature changes yet

• Define the North Star Metric for Uber Eats' Restaurant Partnership Expansion

  Uber Eats is planning to expand its restaurant partnerships to enhance its market position. They aim to determine the most impactful North Star Metric to guide this initiative. The company's management seeks a metric that aligns with long-term growth goals and ensures scalability in new markets. Giv

• Prioritizing Features for Evernote's Enhanced Note Organization

  Evernote has noticed a steady decline in user engagement, primarily due to users struggling with organizing an increasing volume of notes effectively. Three features have been proposed to address this: (1) AI-powered tagging for automatic categorization, (2) customizable user dashboards, and (3) col

• Estimate Netflix's Daily Screen Time in Japan

  Netflix is considering launching a new feature that encourages users to watch more content by providing personalized recommendations based on daily viewing patterns. To optimize this feature, you need to estimate the average daily screen time per user in Japan. Assume you have limited historical dat

• Apple Fitness+ New Feature Expansion Mid-Sprint

  Halfway through a 4-sprint cycle to launch a virtual group class feature for Apple Fitness+, the marketing team proposes adding real-time leaderboards to enhance user engagement. The project has one designer and two engineers available. You must decide how to handle this scope change without deraili

• Prioritize Features for Spotify's Playlist Discovery Enhancement

  Spotify has observed a plateau in user engagement with its playlist discovery feature, despite a sizable increase in new user sign-ups. The product team is considering three potential improvements: 'Smart Recommendations', 'Social Playlist Sharing', and 'Mood-based Playlist Creation'. Apply the MoSC

• Sunset, Pivot, or Invest in Peloton's Apparel Line

  Peloton has expanded its brand by launching an apparel line, but sales have been consistently underwhelming. The line has not reached projected growth targets for two consecutive quarters, raising questions about its future viability. You're tasked with deciding whether to sunset the apparel line, p