Intermediate Practice Cases

111 practice cases

• Prioritize Features for Spotify's Playlist Discovery Enhancement

  Spotify has observed a plateau in user engagement with its playlist discovery feature, despite a sizable increase in new user sign-ups. The product team is considering three potential improvements: 'Smart Recommendations', 'Social Playlist Sharing', and 'Mood-based Playlist Creation'. Apply the MoSC

• Sunset, Pivot, or Invest in Peloton's Apparel Line

  Peloton has expanded its brand by launching an apparel line, but sales have been consistently underwhelming. The line has not reached projected growth targets for two consecutive quarters, raising questions about its future viability. You're tasked with deciding whether to sunset the apparel line, p

• Driving Results in a Disrupted Music Streaming Campaign

  You are managing a critical marketing campaign for a new feature in a streaming service app, aimed at increasing user engagement and retention. Halfway through the campaign, unexpected legal issues require pulling most of the planned advertising content. You have two weeks and a scaled-down team to

• Amazon Reviews Engagement Spike with Conversion Drop Analysis

  Amazon has observed an unexpected result from a recent A/B test: the engagement on product reviews has spiked by 30%, but the conversion rate for products with high-rated reviews has inexplicably fallen by 10%. This seems contradictory, as higher engagement usually correlates with higher conversions

• Estimate Airbnb's Weekly Booking Volume in Paris

  Airbnb is evaluating its performance in major European cities and is particularly interested in estimating the weekly booking volume in Paris to prioritize marketing budget allocation. As a product manager, you need to estimate this figure to inform strategic decisions. Assume you have access to mar

• Tesla's Battery Recycling Initiative: Build, Buy, or Partner?

  Tesla has set a target to enhance its sustainability by improving battery recycling capabilities, which is critical for supply chain efficiency and environmental objectives. Recent data suggests rising costs and inefficiencies in current recycling processes. With limited resources, should Tesla deve

• Prioritizing New Features for Peloton's Virtual Classes

  Peloton is experiencing a surge in demand for its virtual classes due to a recent partnership with a major health insurer. However, engineering resources are limited, and only one of three potential features can be developed this quarter. The features under consideration are: (1) Integration with we

• Peloton Rider Engagement Drop After UI Revamp

  Peloton recently released a major update to its exercise bike display interface, aiming to enhance user experience. However, two weeks post-launch, there has been an 18% drop in rider engagement measured by the average session duration. Do not propose feature changes yet. Instead, diagnose the root

• Remote Launch Coordination for Slack App Integration

  Your team is launching a new Slack app integration and is distributed across the US, Europe, and Asia. The team only shares a 1-hour overlap time each day. You've received reports of communication bottlenecks and missed deadlines, which have resulted in a drop in team productivity. You must decide o

• Prioritize Features for Twitter's Q1 Creator Tools Roadmap

  You're the new PM for Twitter's creator tools. Recently, there's been a significant drop in engagement from content creators. Your task is to create a feature roadmap for Q1 that addresses this issue. You have one designer and two engineers available exclusively for this quarter. Do not suggest any

• Apply Airbnb-style User Reviews to Healthcare Clinic Operations

  A regional healthcare clinic chain named MediCare is facing challenges with patient satisfaction and clinic efficiency. They've recently noticed a drop in their Net Promoter Score (NPS) and an increase in patient complaints about the quality of care and operational delays. To address this, MediCare

• Uber's Autonomous Vehicle Development: Build, Buy, or Partner?

  Uber wants to advance its autonomous vehicle technology to reduce driver costs and improve safety. The company is evaluating whether to build this capability in-house, acquire a promising startup, or partner with an existing leader like Waymo. There's a constraint of a $500 million budget for this i

• Aligning Cross-Functional Teams for a New EdTech Feature

  You are working on a new feature for an EdTech platform aimed at enhancing student engagement. However, you do not have direct authority over the engineering or customer support teams. Both teams are skeptical about the feature's potential impact on engagement and concerned about the added workload.

• Prioritizing New Features for Duolingo: User Retention vs. User Acquisition

  Duolingo has observed a stall in user growth, but retention rates have steadily increased over the last two quarters. In response, the product team is considering two potential features: a gamified referral program aimed at boosting user acquisition, and an advanced personalized lesson plan to furth

• Design a Fitness App for Users with Chronic Fatigue Syndrome

  FitTrack, a popular fitness app, is exploring opportunities to expand into new user segments. Recently, user research revealed an interest among individuals with Chronic Fatigue Syndrome (CFS) in using the app, but these users have unique needs that the current app does not address. FitTrack wants t