PM Fundamentals

Lessons

• Lesson 1: What is Product Management?

  Learn the core responsibilities and skills of a product manager, and understand how PMs drive product success.

• Lesson 2: Breaking Down Myths About Product Manager

  Debunking common misconceptions about the product manager role and what the job really entails.

• Lesson 3: Product Thinking

  Learn the mindset and approach that distinguishes great product managers.

• Lesson 4: Business Goals and Product Outcomes

  Understand how to align product decisions with business objectives and measure success.

• Lesson 5: The 5 Whys Framework

  Master this simple but powerful technique for getting to the root cause of problems.

• Lesson 6: Product Discovery

  Learn the process of finding the right product to build before investing in development.

• Lesson 7: Design Thinking

  Apply the design thinking methodology to solve complex problems creatively.

• Lesson 8: Jobs to Be Done (JTBD) Framework

  Understand what your customers are really trying to accomplish with the JTBD framework.

• Lesson 9: User Research

  Learn the fundamentals of user research and how to gather meaningful insights.

• Lesson 10: How to Talk to Your Users

  Master the art of customer interviews and learn to ask the right questions.

• Lesson 11: User Segmentation

  Learn how to divide your user base into meaningful segments for better product decisions.

• Lesson 12: User Personas

  Create effective user personas to guide product decisions and team alignment.

• Lesson 13: Turning User Research into Insights

  Transform raw research data into actionable insights that drive product decisions.

• Lesson 14: Empathy Maps and Customer Journey Maps

  Visualize your customer's experience with empathy maps and journey mapping techniques.

• Lesson 15: Writing a Problem Statement

  Learn how to articulate problems clearly to guide your product development efforts.

• Lesson 16: Ideation!

  Generate creative solutions with proven ideation techniques and brainstorming methods.

• Lesson 17: Storyboarding

  Visualize user experiences and product flows through effective storyboarding.

• Lesson 18: Idea Validation and MVP

  Learn how to validate ideas quickly and build minimum viable products that matter.

• Lesson 19: Principles of Design

  Understand core design principles every product manager should know.

• Lesson 20: Building Wireframes

  Learn to create effective wireframes to communicate product ideas.

• Lesson 21: A/B Testing

  Learn how to run experiments and make data-driven product decisions.

• Lesson 22: Hypothesis Testing

  Formulate and test hypotheses to validate product assumptions.

• Lesson 23: Product Metrics

  Understand the key metrics that measure product success.

• Lesson 24: Metrics You Should Know

  A comprehensive overview of essential metrics every PM should understand.

• Lesson 25: Funnel and Cohort Analysis

  Analyze user behavior with funnel and cohort analysis techniques.

• Lesson 26: OKRs

  Master Objectives and Key Results for effective goal setting.

• Lesson 27: RICE Framework

  Prioritize features effectively using the RICE scoring framework.

• Lesson 28: Writing a PRD

  Learn to write clear and effective Product Requirements Documents.

• Lesson 29: Growth Loops

  Understand how growth loops drive sustainable product growth.

• Lesson 30: Product Led Growth

  Learn the principles of product-led growth and how to implement them.